Category: Hubspot Inbound Exam Answer

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Which of the following is the best way to align a company’s employees around a single purpose?

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Answer

  • Defining a culture that encourages employees to focus on fulfilling the company’s purpose
  • Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it
  • Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting
  • Adding the company purpose to every employee’s email signature

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True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.

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Answer

  • True — even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with.
  • True — if you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company.
  • False — not all customers are going to be happy all the time, but your flywheel can counteract their unhappiness by increasing the total size of your customer base.
  • False — thinking of your company as a flywheel will encourage your teams to provide as good of an experience as possible, even to your most difficult customers.

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Which of the following is NOT true about a flywheel?

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Answer

  • Flywheels store momentum.
  • Flywheels represent a circular process rather than a linear one.
  • Flywheels are able to stand unsupported for an indefinite amount of time.
  • Flywheels accelerate as you add more energy to them.

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What is the relationship between the inbound methodology and the concept of a flywheel?

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Answer

  • The inbound methodology has arrows to show the direction your flywheel should spin.
  • The inbound methodology is shown as a circle. It presents the flywheel that will drive your businesses growth.
  • The only way to make your company operate like a flywheel is to use inbound techniques.
  • The inbound methodology represents a funnel that exists in one part of your company’s flywheel.

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You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?

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You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?

Answer

  • Collect survey responses
  • Send emails
  • Gather testimonials from your users
  • Talk to team members
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A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?

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A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?

Answer

  • Attract
  • Convert
  • Close
  • Delight
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