Category: Hubspot Inbound Exam Answer

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Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

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Answer

  • becoming a trusted advisor to a prospect
  • attracting prospects and customers through relevant and helpful content
  • immediately adding value to a prospect’s buyer’s journey
  • exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company

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Why is it important to make sure the people buying your product are happy?

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Answer

  • Happy customers generate more customers through word-of-mouth recommendations.
  • Word-of-mouth from unhappy customers can prevent potential customers from buying.
  • Happy customers are more likely to become repeat customers.
  • All of the above

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HubSpot Inbound Certification Exam Answer Sheet

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If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

HubSpot Inbound Certification Exam Answers – Updated [100% Pass & Money Back Guarantee]

Answer

  • Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says.
  • Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, the persona might need to be updated.
  • Send the person back to marketing. Marketing will nurture the person until they’re more qualified for sales outreach and match their persona more closely.
  • Create a new persona. In order for personas to be as accurate as possible, your team may need to have almost as many personas as you have prospects, leads, and customers.

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HubSpot Inbound Certification Exam Answer Sheet