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Which of the following is NOT a good way to speed up the process of building a launch pad website?

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Which of the following is NOT a good way to speed up the process of building a launch pad website?

Answer

  • Prioritize the 20% of the wish list items that will make 80% of the impact.
  • Build the site as quickly as possible, regardless of quality.
  • Develop a streamlined process to focus time where it will make the most impact.
  • Adopt the agile process to speed up your internal efficiencies.
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Fill in the blanks: A sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate and develop a set of _________ that will be ________.

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Fill in the blanks: A sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate and develop a set of _________ that will be ________.

Answer

  • focused period of time, the team, specific deliverables, tested on website users
  • week-long event, your users, website ideas, pitched to management.
  • quarterly meeting, stakeholders, guiding principles, implemented on the website that quarter.
  • sporting event, your team, athletic events, used for team-building.
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Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.

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Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.

Answer

  • pulling everyone, including stakeholders, together for a focused time period ends up saving time by avoiding slow communication, distractions, and approval delays
  • you can pull on the collective knowledge of a diverse group, which results in better ideas
  • having everyone together, including stakeholders, creates better buy-in and alignment across the company
  • All of the above
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Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?

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Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?

Answer

  • During the strategy kick-off, wish list brainstorming, designs, and new site launch.
  • During the user interviews, content creation, launch, and start of the continuous improvement stage.
  • During the strategy kick-off, designs, sales team presentation, and the launch media press release.
  • Sprint workshops are only run during the strategy kick-off.
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Why is it important to focus on effective content development?

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Why is it important to focus on effective content development?

Answer

  • Content is the core of your website and is key to driving user behavior.
  • Content creation is often the biggest cause in delays during the redesign process.
  • Although nice to have, effective content development should not be a primary focus. It’s more important to focus on making the website look better than your competitors’ websites.
  • The final copy is needed before the site can be designed or developed. This is why content development is important to start directly after the GDD engagement kicks off.
  • A and B
  • All of the above
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Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.

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Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.

Answer

  • agile, real user data, high-impact items
  • agile, stakeholder feedback, brand new pages
  • waterfall, and analyze, new items
  • fast-moving, data, new action items
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Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?

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Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?

Answer

  • “The continuous improvement of our website is an investment in driving even more value to our users and better results for the company. In a 2017 web design agency survey, it was found that running GDD resulted in 16.9% more leads and 11.2% more revenue six months after launch!”
  • “Investing in continuous improvement ensures that the website will always look beautiful and position us well against competitors when leads are doing research.”
  • “The continuous improvement of our website is important because the company is always launching new products and soon the website will be out of date. If we have budget to keep the existing content up to date, both customers and sales reps will be happy.”
  • “Continuous improvement is important to keep the website up to date and avoid our site being hacked. However, our team doesn’t have to manage it. We could hire an intern to manage the website and instead invest in other marketing activities.”
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What is the goal of the “plan” step in the sprint cycle?

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What is the goal of the “plan” step in the sprint cycle?

Answer

  • To determine the most impactful action items to implement to get closer to the current focus metric goal.
  • To get face time with the team and the stakeholders.
  • To reflect on the previous cycle.
  • To design and develop new features for the website.
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While going through the sprint cycles, where should your team focus all their time and energy?

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While going through the sprint cycles, where should your team focus all their time and energy?

Answer

  • Improving the focus area selected by the strategist at the beginning of the cycle.
  • Developing high-quality photos and videos.
  • Filling out the fundamental assumptions chart.
  • Talking to stakeholders about what to build next.
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How many action items should you aim to complete in each sprint cycle?

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How many action items should you aim to complete in each sprint cycle?

Answer

  • Start at the top of the prioritized wish list and select as many action items as you can complete based on the effort required by each item and the team’s capacity.
  • First complete any items your CEO mandates. Then use the remaining time to complete any action items, updates, or maintenance items.
  • The general rule is to complete a minimum of five action items per sprint to continue the momentum.
  • The number of action items you complete will depend on how busy you are with other work. The slower you are, the more action items you can complete.
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