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Fill in the blank: Growth-Driven Design is a smarter approach to web design that ____________, ____________, and ____________.

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Fill in the blank: Growth-Driven Design is a smarter approach to web design that ____________, ____________, and ____________.

Answer

  • reduces frustration and risk, drives optimal results using data, improves the entire company by using the website as a tool for company-wide learning and growth.
  • uses the latest design trends, incorporates responsive design, optimizes the site using experimentation.
  • makes redesigns more fun, improves website navigations, uses overseas outsourcing to move quicker.
  • None of the above are correct.
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What are the three stages of Growth-Driven Design?

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What are the three stages of Growth-Driven Design?

Answer

  • Strategy, Launch Pad, Continuous Improvement
  • Roadmap, Usability, Optimization
  • Planning, Development, Refinement
  • Strategy, Creation, Acceleration
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Which statement best describes the purpose of the strategy stage?

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which statement best describes the purpose of the strategy stage?

Answer

  • Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
  • Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website.
  • Collaborate with outside industry designers to ensure your new website incorporates the latest design trends.
  • Dive deep into your brand and your competitors to develop designs and positioning that’s superior to your competitors.
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True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.

Answer

  • True
  • False
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Fill in the blank: The primary goal of the continuous improvement stage is to _______.

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the blank: The primary goal of the continuous improvement stage is to _______.

Answer

  • run conversion rate optimization on existing pages.
  • keep the website content, platform, and plug-ins up to date.
  • to collect data so you have information for your next redesign.
  • use data to identify and build high-impact actions to drive business growth.
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During the continuous improvement stage, what are the steps used in the cycle?

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

During the continuous improvement stage, what are the steps used in the cycle?

Answer

  • Research, ideate, create, experiment.
  • Audit, create, review.
  • Plan, develop, experiment, document.
  • Plan, build, learn, transfer.
  • None of the above are correct.
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Imagine your CEO says, “Why do we need to use Growth-Driven Design on our website? Don’t we just need it to look better than our competitors?” Which of the following is the best response to your CEO?

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Imagine your CEO says, “Why do we need to use Growth-Driven Design on our website? Don’t we just need it to look better than our competitors?” Which of the following is the best response to your CEO?

Answer

  • “We need to shift our thinking to view the website as an asset we invest in to drive company growth. Agencies on a 2017 survey reported seeing 14.1% more visitors, 16.9% more leads, and 11.2% more revenue six months after launching their website using Growth-Driven Design.”
  • “Our website is very important. GDD helps us organize and store all our content for our customers to access at any time. Giving them access to this content is very helpful and will likely help generate more leads.”
  • “You’re right. However, we need to keep the look and feel to be up to date with the latest design trends. The more pleasing the design is, the more likely visitors will like us more than a competitor. GDD is a great playbook to stay on top of design trends.”
  • “You’re right, the website isn’t really key to our company. It’s probably best to just launch the website and then refocus on other activities like direct mail advertising.”
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Which of the following statements best describes how to think of the website in relation to other departments?

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which of the following statements best describes how to think of the website in relation to other departments?

Answer

  • The website is a tool that can be used by all departments to scale and hit individual department goals.
  • Other departments can send customers to the website to increase website visitors each month.
  • It’s distracting to work with other departments, and the website should stay focused on the marketing team’s goals.
  • Contact information should be listed on the website to give visitors easy access to communicate with each department.
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True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website.

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website.

Answer

  • True
  • False
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Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?

Answer

  • “Jobs to Be Done is a framework that helps us understand the progress our customers are trying to make, which they are “hiring” our product or service to help with.”
  • “Each page on the website has a specific job. Jobs to Be Done is a framework that helps our team while wireframing to ensure the elements on the page match the job that page is trying to accomplish.”
  • “Jobs to Be Done is a survey we can send to existing customers to better understand the people they interact with at work, including influencers and decision makers.”
  • “Jobs to Be Done is a document primarily used by software companies. Because we’re in manufacturing, we can skip this step because it doesn’t apply.”
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