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Imagine you are just finishing the launch pad website for a client. Their CEO isn’t sure what will be done in the continuous improvement stage. She requests a detailed plan for the remainder of the engagement (six months) on exactly what will be built. Which of the following is the best way to respond to this request?

HubSpot Growth-Driven Design Agency Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Imagine you are just finishing the launch pad website for a client. Their CEO isn’t sure what will be done in the continuous improvement stage. She requests a detailed plan for the remainder of the engagement (six months) on exactly what will be built. Which of the following is the best way to respond to this request?

Answer

  • No problem. Our team will compile a list of the action items we plan on implementing and send them over for your review and approval.”
  • “We always want to be working on the most impactful items. Because we continuously collect data, new user learnings, and the business changes, it is impossible for us to know what will be the most impactful items to work on three or six months from today. I’m happy to send you the current roadmap which details the next two months and then high level direction after. Also, these are always subject to change.”
  • “Our goal is to implement the highest impact action item at any given time. To do this it can be difficult to know exactly what we plan on implementing each month, however, we can make an exception this time and see how it goes. We will send over a list of all of the action items for the next six months.”
  • “Because you are reaching the end of your engagement, we will likely shift our focus towards inbound marketing. We can send you list of the deliverables from our inbound marketing engagements and we can schedules a call to discuss further.”
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True or false – It’s important to incorporate as many “hacks” and “best practices” into your website as they have already been proven to work.

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True or false – It’s important to incorporate as many “hacks” and “best practices” into your website as they have already been proven to work.

Answer

  • False – It is better to focus your time on implementing paid advertising to drive more traffic to the website.
  • True – Implementing hacks helps your team save time and drive big results.
  • False – Although there will be some easy to implement items directly after launch, true growth comes from big ideas, a solid process, hard work, and time – not quick hacks.
  • True – We are always looking for high-impact, low-effort ways to boost results and implementing as many “hacks” as possible is a great strategy to do that.
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Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize” and your team is currently focusing on “personalization”. In the monthly planning workshop, your client requests your team to create a video for the “About Us” page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?

HubSpot Growth-Driven Design Agency Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize” and your team is currently focusing on “personalization”. In the monthly planning workshop, your client requests your team to create a video for the “About Us” page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?

Answer

  • Who needs to be involved in developing this video?”
  • “Help me understand how this directly impacts our goals.”
  • “Can you send me some examples to better understand what you’re looking to create?”
  • “Where else could we use this video to help promote the brand?”
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Your team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “Expand” and you’re team is focusing on building new “Digital Products” onto their website. Your client is pushing to have your team to create a new “team member profile” template and add all the company’s team members into the about us section. Which of the following would be the BEST option to complete their request while still making progress on the initial goals.

HubSpot Growth-Driven Design Agency Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Your team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “Expand” and you’re team is focusing on building new “Digital Products” onto their website. Your client is pushing to have your team to create a new “team member profile” template and add all the company’s team members into the about us section. Which of the following would be the BEST option to complete their request while still making progress on the initial goals.

Answer

  • Deny their request and explain that it is outside the scope of the current engagement.
  • Keep the client happy by implementing their request. To stay within capacity, you will remove a number of already planned action items from the current sprint.
  • Teach the client basic templating and coding so they develop the new template and launch it by the end of the month.
  • Sell them additional points for this month so you can fulfill their request and still implement all of the originally planned action items.
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Which of the following best describes the purpose of reporting with Growth-Driven Design clients?

HubSpot Growth-Driven Design Agency Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which of the following best describes the purpose of reporting with Growth-Driven Design clients?

Answer

  • Show the progress and impact your agency is making on the client’s business.
  • Help keep everyone, including the client, accountable to executing work.
  • Facilitate good communication and transparency between the team and client.
  • All of these are correct
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Fill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.

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Fill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.

Answer

  • short weekly digest, after an action item is completed, bugs and issues with the newly launched action item
  • short weekly digest, at the beginning of the week, exactly what is going on in the engagement
  • short weekly digest, after an action item is completed, the experiment results
  • detailed report, each week, the roadmap for the rest of the quarter
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When is the best time to start the renewal conversation?

HubSpot Growth-Driven Design Agency Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

When is the best time to start the renewal conversation?

Answer

  • A minimum the renewal conversations should happen three months out from the renewal date.
  • A minimum the renewal conversations should happen thirty days out from the renewal date.
  • Once the client’s existing engagement has come to an end.
  • When the client brings up that they are planning for the next year.
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True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.

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True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.

Answer

  • True – The wishlist should primarily focus on ideas from the client’s CEO.
  • False – When it comes to the renewal the client do not typically care about the future, rather, they will solely judge the renewal based on the deliverables already created.
  • True – Investing time to regularly brainstorm creative, exciting, and innovative ideas into your clients wishlist will motivate them to keep going.
  • False – The renewal is primarily based on if the company has budget for the website moving forward.
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Which action best describes how your team should present the science fair action items?

HubSpot Growth-Driven Design Agency Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which action best describes how your team should present the science fair action items?

Answer

  • Walk through a list of each complete action items and give a detailed breakdown of exactly what business impact each one has made.
  • Use a story format and describe the outcome of the action items you built and the new world of the user.
  • Start by showing detailed reporting of the impact your action items have made. Then transition into explaining the primary action item that drove the results and the user learnings your team can pull from the outcome.
  • None of these are correct. The “science fair” section consists of showcasing experiments run by other companies to find inspiration for new wishlist items.
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Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge your team is running into is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale, work to fill gaps in service team capacity, and making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to help solve this challenge?

HubSpot Growth-Driven Design Agency Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge your team is running into is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale, work to fill gaps in service team capacity, and making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to help solve this challenge?

Answer

  • Implement a likelihood of renewal scoring system. Score each client two months prior to their renewal date and create different service playbooks for the team to follow.
  • Schedule an in-person workshop ninety days prior to the renewal date to get some additional face time and strengthen the relationship.
  • Implement a grading system based on the progress you’ve made on their original goals. If the client scores a “D” or lower, assume they will be canceling and have the sales team work to replace them.
  • None of the other suggestions would help this specific challenge.
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