Category: Hubspot Email Marketing Exam Answer

• The capabilities of an email marketing strategy that has an integrated ESP and CRM
• The capabilities of an email marketing strategy that can bypass Apple’s Mail Privacy Protection feature
• The capabilities of an email marketing strategy that does not need automation
• That capabilities of an email marketing strategy that has an integrated ISP to ESP

The correct answer is:

• The capabilities of an email marketing strategy that has an integrated ESP and CRM.

• Customers who have signed up for their service
• Customers who have opted out of promotional emails
• Customers who have indicated they prefer a vegetarian diet
• Customers who have identified as gluten-free

The correct answer is:

• Customers who have indicated they prefer a vegetarian diet
• Customers who have identified as gluten-free

• An email that includes images of the products that currently on sale
• An email that uses the recipient’s name in the subject line
• An email that contains a detailed visual timeline of the company’s history
• An email that has a CTA at the top of the email

The correct answer is:

• An email that includes images of the products that currently on sale.

• layering personalization on top of segmentation
• layering personalization on top of deliverability
• layering segmentation on top of feedback
• layering automation on top of authentication

The correct answer is:

• layering personalization on top of segmentation.

• The likelihood your email will be seen and interacted with
• The rate in which an email is delivered to an individual’s email address
• How brands use data to create unique emails for each person on their email list
• The process of separating your contacts into smaller groups of similar profiles

The correct answer is:

• The process of separating your contacts into smaller groups of similar profiles.

• Segmentation
• Personalization
• Automation
• Deliverability

The correct answer is:

• Personalization.

• You can’t have deceptive subject lines.
• Your message must include a valid physical postal address.
• Your message must include a valid in-country phone number.
• Your message must have a clear mechanism for recipients to opt out — in other words, an “unsubscribe” button.

The correct answer is:

• You can’t have deceptive subject lines.
• Your message must include a valid physical postal address.
• Your message must have a clear mechanism for recipients to opt out — in other words, an “unsubscribe” button.

• Considering the time zones of your audience
• Segmentation
• Analyzing your email metrics
• Personalization
• Testing different send times

The correct answer is:

• Personalization.

• Segment your audience
• Collect relevant data
• Iterate
• Draw conclusions

The correct answer is:

• Collect relevant data.

• A/B testing
• Email analytics
• Segmentation
• Personalization

The correct answer is:

• Email analytics.