- implicit consent, single opt-in
- implicit consent, double opt-in
- explicit consent, single opt-in
- explicit consent, double opt-in
The correct answer is:
- explicit consent, double opt-in.
Category: Hubspot Email Marketing Exam Answer
Which of the following is NOT an accessibility best practice in email design?
- Design for readability, including mindfulness of font selection
- Pay attention to color contrast
- Use all caps wherever possible to enhance reading visibility
- Add alt text to images
The correct answer is:
- Use all caps wherever possible to enhance reading visibility.
Select all that apply. Which of the following are common mistakes in writing email copy?
- Conceptualizing your copy as a single send-off
- Using your copy as merely a mechanism of your design
- Relying on buzzwords
- Using personalization in subject lines and preview texts
The correct answer is:
- Conceptualizing your copy as a single send-off
- Using your copy as merely a mechanism of your design
- Relying on buzzwords
Select all that apply. What are reasons to avoid using a ‘no-reply’ sender name?
- It’s extremely professional and should be reserved for critical communications.
- It comes across as impersonal.
- It prevents contacts from giving you direct feedback, if they desire.
- It prevents people from adding your email to their address book.
The correct answer is:
- It comes across as impersonal.
- It prevents contacts from giving you direct feedback, if they desire.
- It prevents people from adding your email to their address book.
What is the recommended amount of characters for preview text?
- 20 characters
- 70 characters
- 140 characters
- 300 characters
The correct answer is:
- 70 characters.
Which of the following is NOT a component of building a strong brand voice?
- Creating a great culture to empower employees to spread the brand voice far and wide
- Building a reputation by being spontaneous and unpredictable
- Humanizing a brand
- Strategically assessing the competitive landscape to stand out
The correct answer is:
- Building a reputation by being spontaneous and unpredictable.
Why is segmentation important in email marketing?
- It allows you to send personalized communication to your audience at scale.
- It allows you to send generic content to your entire email list.
- It allows you to send specific emails to individuals one at a time.
- It helps you save time and effort by not having to create personalized content.
The correct answer is:
- It allows you to send personalized communication to your audience at scale.
Which is NOT a component of a SMART goal?
- Measurable
- Strategic
- Relevant
- Attainable
The correct answer is:
- Strategic.
Select all that apply. Why is it essential to connect your ESP with your CRM?
- To avoid duplication of data
- To ensure better coordination between your marketing and sales strategy
- To enable personalization features
- To avoid losing important behavioral data
The correct answer is:
- To avoid duplication of data
- To ensure better coordination between your marketing and sales strategy
- To avoid losing important behavioral data
Why should you ask ‘What is your goal?’ before creating an email marketing strategy?
- To understand the ‘who’ behind everything you do
- To understand the ‘how’ behind everything you do
- To understand the ‘why’ behind everything you do
- To understand the ‘what’ behind everything you do
The correct answer is:
- To understand the ‘why’ behind everything you do.
