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Why might a business be able to succeed without relying heavily on paid media?
Paid media is generally less effective than organic reach. Your…
Category Hubspot Digital Marketing Certification
Read MoreWhy might a business be able to succeed without relying heavily on paid media?
You work for an online boutique selling unique, handcrafted jewelry. You notice many shoppers add items to their cart but don’t complete their purchase. Which digital marketing strategy should you prioritize to encourage these customers to finalize their orders?
Shifting social media efforts toward creating humorous, viral video challenges…
You work for a consulting firm that helps mid-sized factories optimize their manufacturing processes. Your clients are operations managers who feel overwhelmed by inefficiencies and are just beginning to explore potential solutions. Which approach is most likely to attract this audience during the stage of identifying their needs?
Running LinkedIn ads promoting detailed case studies showcasing the ROI…
What foundational role do buyer personas and customer journey mapping play in an effective omnichannel marketing strategy?
They help determine the overall marketing budget and resource allocation…
Which of the following is NOT a cognitive bias?
Availability heuristic Bandwagon effect Retrospective cascade Scarcity bias The correct…
Select all that apply. You want to ethically use both scarcity bias and the bandwagon effect in your marketing. Which of the following are appropriate ways of doing so?
Implementing real-time inventory updates on product pages and email alerts…
Select all that apply. You’re reviewing your digital presence and notice that contacts often drop off when navigating your website and receiving email communications. To create a more cohesive, trustworthy, and positive user experience, which of the following actions should you take?
Redesign your email templates with significantly different layouts and visual…
You notice that your website’s blog post receives a lot of traffic, but few visitors click through to your product page. What could be a data-driven next step?
Increase the number of blog posts on the topics readers…
Which of the following is a key benefit of using data-driven decision making in your marketing strategy?
It helps you eliminate the guesswork to understand what your…
A marketer wants to unify every touchpoint in a multi-channel campaign. According to the omnichannel strategy, what role does the website play?
It provides a repository for downloadable files and resources. It…