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Which of the following is NOT a way email marketing can provide support for your SEO strategy?
Driving highly engaged traffic to website pages, which results in…
Category Hubspot Digital Marketing Certification
Read MoreWhich of the following is NOT a way email marketing can provide support for your SEO strategy?
A small bakery specializes in custom wedding cakes and has limited time for social media. They create beautiful cake designs but struggle with video content creation and prefer static visuals. Their target customers are brides who spend months planning and researching wedding vendors. Which social media platform strategy would be most effective for this bakery’s target market and content capabilities?
Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides.…
Which two non-negotiable elements are foundational to social media marketing, regardless of platform changes?
Content creation and follower count Your “why” (goals) and “who”…
Select all that apply. Which factors do website visitors subconsciously evaluate when interacting with a site?
Trustworthiness Ease of navigation Brand mission and values Overall usability…
Alejandro works for Homebody’s Pro Tools, an e-commerce site selling DIY equipment. He’s noticed through website analytics that many visitors spend time on the power drills page but leave the site without taking further action. The company collected these visitors’ email addresses from past interactions, like abandoned carts or newsletter signups. Which of the following is the best strategy for Alejandro to re-engage these leads using email marketing?
Adding all these visitors to a general weekly newsletter about…
CodeCrafters is a B2B company that sells custom software solutions. They noticed some leads spend a significant amount of time browsing detailed feature pages but leave without signing up for a demo or downloading resources. Which of the following is the most effective approach for CodeCrafters to engage these leads using email marketing?
Adding these leads to a general newsletter list that sends…
Why is building trust considered critical for a brand in digital marketing?
It guarantees positive word-of-mouth reviews from customers. It automatically ranks…
Select all that apply. Which of the following are trends that drive online consumer behavior?
Loyalty programs Social media influence Privacy considerations Personalization Omnichannel experiences…
Select all that apply. Which of the following are key factors that increase consumers’ likelihood to trust marketers with their private information during online interactions?
Demonstration of a clear value exchange Transparency about data collection…
FreshBites is a new online store selling meal kits. It has a limited marketing budget but wants to quickly build brand recognition and make its name memorable for potential customers. Which of the following strategies is most likely to use the availability heuristic to help FreshBites build initial brand recognition?
To highlight a limited-time discount code that’s valid for 24…