Category Hubspot Digital Marketing Certification

A software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?

Increase the budget immediately to get more clicks. Change the…

Read MoreA software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?

A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?

Stop creating organic content and focus on paid ads. Post…

Read MoreA B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?