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You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

Answer

“Free trial” – keep your wording the same.
 “Free demo” – different language can appeal to your different buyer personas.
 “Learn more” – intrigue people to click on the offer.
 “Try our product” – a user on your blog needs different language than a user on your
products page.

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Which of the following is NOT a reason to have consistency from page-to-page?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which of the following is NOT a reason to have consistency from page-to-page?

Answer

 According to the “mere-exposure effect” study, humans like familiarity.
 Your website shouldn’t make users do extra work to understand the content
between pages.
 Consistency helps the flow of your website.
 Consistency is one of the primary factors for increasing the conversion rate

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At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

At which stage of the Buyer’s Journey is a user most likely to be if she is spending time
on your products page?

Answer

 Consideration
 Marketing Qualified Lead
 Sales Qualified Lead
 Decision
 Subscriber

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How many common user questions should each page attempt to answer at one time?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

How many common user questions should each page attempt to answer at one time?

Answer

 None – your site pages should direct users to landing pages with the answers.
One – keep each page clear and focused.
 As many answers as you can fit onto the page.
 Five – make sure to answer who, what, when, where and why questions on each
page.

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How can you ensure that the content on your website will be helpful for your users?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

How can you ensure that the content on your website will be helpful for your users?

Answer

It is engaging.
It can be shared easily on social media.
It contains keywords.
It aligns with the buyer’s journey.
It is optimized for search engines.

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The most important purpose of a website with a good user experience is:

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

The most important purpose of a website with a good user experience is:

Answer

To be visually appealing to its users
To ensure that its users smile
To help its users accomplish their goals
To be as visually streamlined as possible

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True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

Answer

True
False

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How can you avoid confusing or frightening your users when creating contextual marketing?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

How can you avoid confusing or frightening your users when creating contextual marketing?

Answer

1. Don’t surprise your users with personalization tokens where they don’t expect
them.
2. Don’t use generic dynamic content – make sure that the information is personal.
3. Make your content as friendly as possible.
4. Don’t worry about it – over time, internet users will get used to seeing their information.

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Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

Answer

“Welcome back! Check out our latest blog post.”
“Hi Nina! Ready for a demo with our team?”
“Need some help, Nina? Click to contact our support team.”
“Request a free trial here.”

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You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

Answer

The Awareness Stage
The Consideration Stage
The Decision Stage
All stages because all types of buyers visit your website.

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