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When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

Answer

  • Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.
  • Devote more time to posting blogs on Facebook.
  • Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
  • Connect with your sales team to coach them on their disconnect in closing the leads
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You’re the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company’s bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

You’re the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company’s bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?

Answer

  • Yes, the entire team is present and participating.
  • Yes, but make sure to assign the test to the appropriate team members.
  • No, ideation and implementation should be done in separate meetings.
  • No, you need approval from your boss before running a series of tests.
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Fill in the blank: The goal of a marketing test is to _____________.

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the blank: The goal of a marketing test is to _____________.

Answer

  • continuously optimize your channels
  • find a system that works and stick with it
  • show your competitors that you know what you’re doing
  • All of the above
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True or false? SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.

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True or false? SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.

Answer

  • True
  • False
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Fill in the blank: To effectively tell your business’ story, you need ________________.

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the blank: To effectively tell your business’ story, you need ________________.

Answer

  • a mission with supporting values
  • great products and services
  • a testimonial from a happy customer
  • an interesting history
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True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.

Answer

  • True
  • False
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True or false? You need conflict to tell an impactful story.

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

True or false? You need conflict to tell an impactful story.

Answer

  • True, conflict helps build developmental and emotional connections.
  • True, people care more about the conflict than the resolution.
  • False, your story is strong enough to explain the value of your products and services.
  • False, conflict only reduces the connection of what you’re trying to communicate.
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Fill in the blank: The conflict in your content’s story should focus on the ____________.

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the blank: The conflict in your content’s story should focus on the ____________.

Answer

  • prospects’ needs
  • prospects’ stage of the buyer’s journey
  • prospects’ problems
  • All of the above
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Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.

Answer

  • first-person point of view
  • second-person point of view
  • third-person point of view
  • None of the above
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Which of the following is NOT a storytelling best practice?

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which of the following is NOT a storytelling best practice?

Answer

  • Create emotional appeal through your content
  • Be consistent and authentic
  • Use the third-person point of view
  • Your story should be clear and concise
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