How can contextual marketing help to make your website more accessible for your users?

How can contextual marketing help to make your website more accessible for your users?

Answer

It can’t – contextual marketing should be limited to your targeted emails and not
placed on your website.
It will generate an individual navigation menu for each user.
You can add in personalization tokens to help guide the user through each page.
You can offer the user relevant content up front instead of making them
search for it.

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