How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?

• By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers
• By using AI as a means of locating potential new customers across Google Ads inventory
• By increasing their incremental conversions through campaigns that include video ad formats
• By giving them more time to spend honing their unique value proposition through manually created assets

The correct answer is:

• By using AI as a means of locating potential new customers across Google Ads inventory.