- Video content is easier to produce than any other type
- Audiences engage with video content more than any other type
- Platforms favour video content over any other type
- It’s easier to share video content across platforms
The correct answer is:
- Audiences engage with video content more than any other type
- It’s easier to share video content across platforms
- Making sure your videos aligns with your larger brand objectives
- Creating videos that follows the latest TikTok trends
- Making sure your video highlights a product update or sale
- Creating videos that add value to your audience
The correct answer is:
- Making sure your videos aligns with your larger brand objectives
- Creating videos that add value to your audience
- That it’s formatted correctly for each platform
- That it’s following the latest trends
- That it isn’t similar to your competitors
- That it was filmed with a camera and not your phone
The correct answer is:
- That it’s formatted correctly for each platform.
- An Evergreen library
- A monthly calendar
- A weekly Calendar
- A team vacation calendar
The correct answer is:
- An Evergreen library
- A monthly calendar
- A weekly Calendar
- Delete older posts that may be insensitive to this situation
- Comb through your content library to make sure your future posts are not insensitive to the situation
- Continue with your original posting schedule, but mention the event in your copy
- Pause your publishing schedule until you can regroup with your team to plan on how to proceed
The correct answer is:
- Comb through your content library to make sure your future posts are not insensitive to the situation
- Pause your publishing schedule until you can regroup with your team to plan on how to proceed
- Including only two or three hashtags in your posts
- Having content descriptions for images
- Using common language vs. jargon in your copy
- Contrasting text against backgrounds
The correct answer is:
- Having content descriptions for images
- Using common language vs. jargon in your copy
- Contrasting text against backgrounds
- Making content that is tailored for a specific audience
- Representing a diverse range of voices on your socials
- Creating a social space that be used and enjoyed by anyone
- Creating content that engages with a broad spectrum of identities
The correct answer is:
- Representing a diverse range of voices on your socials
- Creating a social space that be used and enjoyed by anyone
- Creating content that engages with a broad spectrum of identities
- Outlining your stance on social issues on your platform
- Celebrating holidays that feature diverse people and voices
- Making sure you are promoting popular social issues
- Using inclusive language and images
The correct answer is:
- Outlining your stance on social issues on your platform
- Celebrating holidays that feature diverse people and voices
- Using inclusive language and images
- Using correct terminology (visually impaired)
- Using neutral language (salesperson vs. salesman)
- Considering many identities in your copy (Gender, Cultue,etc)
- Making sure you are represented (Share what you know)
The correct answer is:
- Using correct terminology (visually impaired)
- Using neutral language (salesperson vs. salesman)
- Considering many identities in your copy (Gender, Cultue,etc)
- Socials that are available to everyone, regardless of disability
- Socials that display correctly on every device
- Socials that can be understood in most common languages
- Socials that are available on all networks
The correct answer is:
- Socials that are available to everyone, regardless of disability.
