Category: Hootsuite Social Marketing Exam Answers

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Content curation is the act of collecting existing social content to share with your audience. What is an advantage of using curated content?

  • It allows you post content immediately without much effort
  • It cements your reputation as a pro in your field
  • It allow you to diversify your content collection quickly
  • You can always be sure that it’s tonally and visually consistent with your brand voice

The correct answer is:

  • It allow you to diversify your content collection quickly.
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External content can be a great way to fill up your content calendar, but you shouldn’t share everything that comes across your feed. What can you check to determine what external content is worth sharing on your socials?

  • If the content is being shared across other popular social accounts
  • If the content deviates from your created brand content or voice.
  • If the content has never been shared before and has viral potential
  • If the content aligns with your content pillars relevant key topics

The correct answer is:

  • If the content aligns with your content pillars relevant key topics.
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While simply reposting other people’s content can help you fill your content calendar – you still need to put in some work. How do you add value to external content?

  • By cross-posting external content across your platforms
  • By posting created content alongside external content
  • By dressing external content in your brands own perspective
  • By paying to have external content boosted across your platforms

The correct answer is:

  • By cross-posting external content across your platforms
  • By dressing external content in your brands own perspective
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Using Search Engine Optimization (SEO) in your social profiles is a great way to improve your visibility and reach. What are some best practices to optimize your social profiles for SEO? (Choose Three Answers)

  • Choose a creative username, so people don’t confuse your brand with
  • Choose a username that includes relevant keywords, and include them in your bio.
  • Add links to your website, blog, e-commerce shop, and relevant online properties.
  • Include your address or city if location is important to your

The correct answer is:

  • Choose a username that includes relevant keywords, and include them in your bio.
  • Add links to your website, blog, e-commerce shop, and relevant online properties.
  • Include your address or city if location is important to your
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Search Engine Optimization (SEO) is a key way to get your content seen on social. What are some best practices to make your posts more SEO friendly? (Choose Three Answers)

  • Use at least 15 hashtags to hit various niches and groups
  • Encourage people to share your content in your post
  • Include keywords in post copy
  • Include brand specific hashtags in your post copy

The correct answer is:

  • Encourage people to share your content in your post
  • Include keywords in post copy
  • Include brand specific hashtags in your post copy
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You can have the best content in the world, but if you don’t know when to post it to get it in front of as many eyes as possible – then all your work might be for nothing. What are the three key factors that help determine your posting frequency?

  • Your platform data
  • Your strategic goals
  • Your allocated budget
  • Your audience activity

The correct answer is:

  • Your platform data
  • Your strategic goals
  • Your audience activity