- List them in a centralized location that your team can access
- Private message relevant people individually with the new passwords
- Send them out via a team email, mention it’s sensitive information
- Use a tool to manage account access without sharing passwords
The correct answer is:
- Use a tool to manage account access without sharing passwords.
- Content, culture fit, calendar, goals and objectives, penalties
- Scope, updates, operational considerations, employee policy, education
- Summary, measurement, reviews, approvals, reporting
- Targets, passwords, employee access, stakeholders, training
The correct answer is:
- Scope, updates, operational considerations, employee policy, education.
- Redistributing budget towards an authentic influencer program
- An ad campaign targeting your audience on every social network
- Pausing your content strategy to focus solely on posts relating to the crisis
- Leaning on employee advocacy to share news via their own channels
The correct answer is:
- Leaning on employee advocacy to share news via their own channels.
- Do your Actionable and vanity metrics vary year to year, depending on what’s trending in different industries and on social.
- Review your post Actionable metrics are found on your highest performing posts, while vanity metrics are tied to the lowest.
- Talk to your It’s up to you as a brand to determine which metrics are most important to present to leadership.
- Look to your Actionable metrics will directly support them, vanity metrics will not.
The correct answer is:
- Look to your Actionable metrics will directly support them, vanity metrics will not.
- The Crisis Communicator – monitors for potential crisis situations, escalate issues, and liaises with internal stakeholders
- The Social Media Manager – plans and overseas day to day execution of the social strategy
- The Director – involved in high level planning and has final approval over campaign direction and budgets
- The Social Media Coordinator – publishes all the content, monitors engagement and responds to messages
The correct answer is:
- The Social Media Manager – plans and overseas day to day execution of the social strategy
- The Director – involved in high level planning and has final approval over campaign direction and budgets
- The Social Media Coordinator – publishes all the content, monitors engagement and responds to messages
- Tactics are what you use to define your overarching brand E.g. crafting a mission statement.
- Tactics are what you use to engage your audience and complete brand objectives. E.g. running a contest
- Tactics are individual targets your team needs to reach to increase key metrics. E.g. gain X number of followers
- Tactics are what you report on, to help determine campaign E.g. to support budget requests
The correct answer is:
- Tactics are what you use to engage your audience and complete brand objectives. E.g. running a contest.
- Outline how your social brand voice translates to other platforms
- Check for existing marketing documents that defines your voice
- Develop brand attributes to highlight through your social voice
- Use previous customer conversations to shape your voice
The correct answer is:
- Outline how your social brand voice translates to other platforms
- Check for existing marketing documents that defines your voice
- Develop brand attributes to highlight through your social voice
- In your social overview policy document
- In your social media audit sheet
- In your brand voice guidelines
- In your internal stakeholder report
The correct answer is:
- In your social media audit sheet.
- A new product giveaway hosted on social
- A five star review of your brand on Google
- A paid influencer post recommending your brand
- A campaign video shot and produced by your team
The correct answer is:
- A five star review of your brand on Google.
- A product post with a heartfelt caption about the crisis, linking to the product purchase landing page
- A cheeky, fun post featuring a pun or joke, intended to lighten the online mood and spread some joy
- A post announcing a new brand partnership along with a product promotion to celebrate the launch
- A post that speaks to your customers concerns during the crisis, such as sharing resources that will help them adapt to the situation
The correct answer is:
- A post that speaks to your customers concerns during the crisis, such as sharing resources that will help them adapt to the situation.
