- A short screen break to regroup and think about next steps
- The chain of command and key contacts list for stakeholders
- A social media management tool to shut down branded social accounts
- Access to the company-wide slack channel to post an update
The correct answer is:
- The chain of command and key contacts list for stakeholders.
- Directions to other documents
- Content calendar
- Roles and Responsibilities
- Social media overview
The correct answer is:
- Content calendar
- Roles and Responsibilities
- Scaffolded, mandated, approved, rotated, and teachable
- Specific, measureable, attainable, relevant, and timebound
- Siloed, measured, active, real, and tenacious
- Sound, meaningful, articulate, revenue-driving, and targeted
The correct answer is:
- Specific, measureable, attainable, relevant, and timebound.
- Your social media objectives
- Your policy document
- Your reporting plan
- Your employee guidelines
The correct answer is:
- Your social media objectives.
- Review how competitors are handling the situation and follow suit
- Listen to what your audience is saying for insight into sentiment
- Pause all outgoing content to review it for anything obsolete or tonedeaf
- Review and update social profiles to highlight any changes
The correct answer is:
- Listen to what your audience is saying for insight into sentiment
- Pause all outgoing content to review it for anything obsolete or tonedeaf
- Review and update social profiles to highlight any changes
- Don’t join the platform if you’re not sure it’s a good fit
- Ask your team what they like and dislike about it
- Dive in and join the platform, add it to your strategy
- Join the platform and test it, to see if it works
The correct answer is:
- Join the platform and test it, to see if it works.
- A campaign risk assessment
- A centralized resource playbook
- A crisis management plan
- An emergency chain of command
The correct answer is:
- A crisis management plan.
- Increase comments by 5% on LinkedIn posts weekly
- Generate 20 additional landing page views via LinkedIn weekly
- Pitch to leadership for a budget increase of 15% for the campaign
- Join a new social media network to increase brand reach
The correct answer is:
- Generate 20 additional landing page views via LinkedIn weekly.
- An audit carried out by a third party company
- A committee of decision makers
- A comprehensive list of passwords
- An internal community management plan
The correct answer is:
- An internal community management plan.
- It will help them stay ahead of essential dates
- It will help them track performance metrics
- It will help them prevent scheduling conflicts
- It will help them plot out posts across networks
The correct answer is:
- It will help them stay ahead of essential dates
- It will help them prevent scheduling conflicts
