- People use social platforms for different reasons
- All social networks have the same requirements
- All audiences are looking for entertaining content
- Your audience is the same across platforms
The correct answer is:
- People use social platforms for different reasons.
- Edit your copy for each network
- Change your brand voice for each platform
- Create different pieces of content for each platform
- Take advantage of platform-specific features in your posts
The correct answer is:
- Edit your copy for each network
- Take advantage of platform-specific features in your posts.
- Makes sure your content is prioritized
- Results in overall higher engagement
- Increases brand visibility
- Establishes you as a thought leader
The correct answer is:
- Results in overall higher engagement
- Increases brand visibility
- It can positively influence sales
- It can help build audience trust
- It can immediately turn your brand into a success
- It allows you to access new customers
The correct answer is:
- It can positively influence sales
- It can help build audience trust
- It allows you to access new customers
- Micro influencers
- Macro influencers
- Nano influencers
- Mega influencers
The correct answer is:
- Micro influencers
- Mega influencers
- Macro influencers
- Nano influencers
The correct answer is:
- Micro influencers
- Macro influencers
- The scope and length of the campaign
- The influencer’s overall experience
- The potential for freebies to replace payment
- The time and resources needed to create content
The correct answer is:
- The scope and length of the campaign
- The influencer’s overall experience
- The time and resources needed to create content
- Reinforce that they wouldn’t work with a brand unless they truly recommended them
- Do not mention advertisements or paid partnerships, because it detracts from the power of the post
- Do not engage influencers from geographic locations that are regulated by government bodies
- Disclose partnerships as early as possible in every post in the caption or by using an #ad hashtag
The correct answer is:
- Disclose partnerships as early as possible in every post in the caption or by using an #ad hashtag.
- Brand awareness metrics
- Likes, follows, and shares metrics
- Direct web traffic and sales
- Community growth and engagement
The correct answer is:
- Brand awareness metrics
- Likes, follows, and shares metrics
- Community growth and engagement
- Ask influencers to supply engagement data during a campaign such as retweets, shares, and replies
- Look at engagement on each post to see what’s resonating and driving conversations
- Compare data across campaigns, influencers, and platforms for a well-rounded view
- Monitor your branded hashtag on social to see how often it’s being used and by which audience
The correct answer is:
- Ask influencers to supply engagement data during a campaign such as retweets, shares, and replies
- Look at engagement on each post to see what’s resonating and driving conversations
- Monitor your branded hashtag on social to see how often it’s being used and by which audience
