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When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

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When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

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Answer
  • Build an online store with an integrated payment system
  • Set up a web-based money transfer software like PayPal
  • Invest in a new website platform
  • Use other platforms such as eBay or Etsy

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Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

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Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

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Answer
  • price
  • hierarchical
  • a constantly changing
  • alphabetical

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If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

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If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

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Answer
  • SEM advertising
  • Social advertising
  • Retargeting
  • Email campaigns

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Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

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Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

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Answer
  • use online tools to help you understand where there’s a strong demand for your products
  • move the whole business to that country
  • replicate your current business in as many countries as possible
  • buy new domains for the country

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What’s The Biggest Challenge For Most Businesses When Going Online?

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What’s The Biggest Challenge For Most Businesses When Going Online?

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Answer
  • Planning a budget
  • Developing a plan
  • Optimising a website
  • Defining a customer base

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Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

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Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

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Answer
  • What your customers are doing on your website
  • Where your customers have come from before visiting your website
  • Where your customers go after leaving your website
  • What your customers are looking for on your website

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When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

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When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

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Answer
  • It can enable you to offer discounts that compete directly with your competitors’ pricing
  • It can identify how your offering is different in comparison to your competitors
  • It can give you deeper insight into the market and their approach
  • It can reveal which additional regions you could be operating in so that you can grow your business

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You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

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You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

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Answer
  • Shopping bags
  • Blog content
  • YouTube
  • Social media

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How can businesses benefit from using analytics on their website?

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How can businesses benefit from using analytics on their website?

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Answer
  • It will show you where your audience comes from
  • It will list which pages your audience does not like
  • It will show where your customers go after they’ve left your site
  • It will show you why your audience visit your site

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Where does the domain name of a website primarily sit?

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Where does the domain name of a website primarily sit?

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Answer
  • In the URL
  • In the coding of your header image
  • In your navigation menu
  • In your logo’s hyperlink

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