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When looking to create video content for your marketing strategy, what three best practices should you look to include?

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When looking to create video content for your marketing strategy, what three best practices should you look to include?

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Answer
  • Short, technical, include a call to action
  • Relevant, short, entertaining
  • Short, entertaining, include a call to action
  • Short, relevant, include a call to action

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Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

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Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

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Answer
  • Answer The Public
  • Google Ads Editor
  • Facebook business manager
  • EM Rush

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Which of the following is a benefit of search advertising over display advertising?

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Which of the following is a benefit of search advertising over display advertising?

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Answer
  • Search ads are more likely to be clicked on
  • Search advertising is cheaper than display advertising
  • Search advertising allows ads to be created in multiple formats
  • Search advertising is shown to customers who are searching for your specific terms

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When discussing display advertising, what is an ad network?

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When discussing display advertising, what is an ad network?

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Answer
  • A way to get free traffic to your site
  • A directory of lots of websites that sell the same products as you do
  • An online store of images you can use within your content
  • A platform allowing the advertiser to advertise on websites within the network

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When discussing display advertising, what is an ad network?

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When discussing display advertising, what is an ad network?

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Answer
  • A way to get free traffic to your site
  • A directory of lots of websites that sell the same products as you do
  • An online store of images you can use within your content
  • A platform allowing the advertiser to advertise on websites within the network

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How can your business benefit from video without making one yourself?

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How can your business benefit from video without making one yourself?

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Answer
  • Advertising on other people’s videos
  • Commenting on other people’s videos
  • Sharing other people’s videos
  • Interacting with other people’s videos

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In the world of analytics, the time the user spent on your site is considered which type of data?

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In the world of analytics, the time the user spent on your site is considered which type of data?

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Answer
  • Conversion
  • Clocking
  • Metric
  • Dimension

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When using analytics on your website, what do we mean by the term ‘conversion’?

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When using analytics on your website, what do we mean by the term ‘conversion’?

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Answer
  • The act of a user coming from a certain geographical location
  • The act of a user spending a certain amount of time on the site
  • The act of a user meeting a specific metric
  • The act of a user completing a goal

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When it comes to web analytics, what insights can you gather using analytics tools?

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When it comes to web analytics, what insights can you gather using analytics tools?

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Answer
  • What websites users visit after leaving your website
  • How you currently rank in search engines
  • How people interact with your website
  • How people interact with your competitors’ websites

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When creating a presentation based on lots of data, what principle should you bear in mind?

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When creating a presentation based on lots of data, what principle should you bear in mind?

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Answer
  • Show all the information available, to give your audience as much context as possible
  • Tailor your approach to your audience in order to tell a better story
  • Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
  • Present all information in the same way because everyone interprets things similarly

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