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If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?

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If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?

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Answer
  • Translated by an automated tool only
  • Translated but also locally adapted for the audience
  • Translated into the native language
  • Left the same, and not translated

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When looking to advertise a new business online, what is one of the major benefits of display ads?

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When looking to advertise a new business online, what is one of the major benefits of display ads?

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Answer
  • They are seen by everyone
  • They have higher click-through rate
  • They can come in many different formats
  • They don’t cost too much to set up

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Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?

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Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?

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Answer
  • Internet Position
  • Internet Placement
  • Internet Privatisation
  • Internet Protocol

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When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

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When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

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Answer
  • Choosing what images to put on your website
  • Reserving all the social profiles that you will be using for the business
  • Finding people who will link back to your website
  • Keyword Research

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When advertising using Search Engine Marketing (SEM), you only pay…

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When advertising using Search Engine Marketing (SEM), you only pay…

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Answer
  • when your ad appears within the search results
  • when a conversion happens on your website
  • when your ad is clicked by someone
  • when someone stays on your website for more than 2 minutes

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When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

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When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

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Answer
  • Quotation marks
  • Apostrophes
  • Italics
  • Square brackets

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Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

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Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

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Answer
  • Research competitors
  • Create a listing
  • Create an ad
  • Post a link

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Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

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Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

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Answer
  • prioritise
  • highlight
  • hide
  • promote

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Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

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Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

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Answer
  • Your audience’s data
  • Your audience’s interests
  • You audience’s available income
  • Your audience’s offline behaviour

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When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?

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When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?

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Answer
  • A scaled design
  • A visual design
  • A responsive design
  • An integrated design

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