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When looking to advertise your business to mobile users, social media advertising can be really effective because…

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When looking to advertise your business to mobile users, social media advertising can be really effective because…

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Answer
  • it allows you to target people who have ad blockers enabled
  • it can be seen by people who aren’t logged into their accounts
  • it allows you to target people based on their likes and interests
  • it doesn’t cost too much to spread your ads far

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Which of the following is a core benefit that content marketing can bring to a business’s online presence?

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Which of the following is a core benefit that content marketing can bring to a business’s online presence?

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Answer
  • It can improve sales by directing more traffic to your website
  • It can enable a business to create a bank of content, which can be reused to create ads
  • It helps a company identify its biggest competitors
  • It provides you with another channel to push sales and promotional messages to customers on a regular basis

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When it comes to email marketing, what do we mean by the term A/B testing?

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When it comes to email marketing, what do we mean by the term A/B testing?

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Answer
  • A/B testing means you can split your contacts alphabetically
  • A/B testing means you send the same email twice to the same people
  • A/B testing means splitting your audience and sending each of them a different variation of your email
  • A/B testing means it is spell checked and proofed, prior to hitting send

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When planning your display advertising, what does the word ‘placement’ mean?

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When planning your display advertising, what does the word ‘placement’ mean?

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Answer
  • The exact location of your ad on a particular page of a website
  • The size and position of your ad
  • The exact location of your ad on search engine results pages
  • The position of text within your ad

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Which of the following is a benefit of display advertising over search advertising?

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Which of the following is a benefit of display advertising over search advertising?

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Answer
  • Display advertising is cheaper than search advertising
  • Appearing on relevant websites offering advertising space
  • Ads can appear at the top of search engine results pages
  • Display ads are more likely to be clicked on

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Which of the following is the most accurate analogy for a display advertising network?

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Which of the following is the most accurate analogy for a display advertising network?

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Answer
  • A targeting option for publishers
  • A marketplace between online publishers and advertisers
  • A payments system for online ad campaigns
  • A targeting option for advertisers

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If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?

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If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?

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Answer
  • Change the colours to be more eye-catching
  • Change how much your branding is shown in the video
  • Update the description to tell people more about the video
  • Delete the video and try again with edited content

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When creating video marketing content on a budget, what is the first thing you should consider doing?

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When creating video marketing content on a budget, what is the first thing you should consider doing?

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Answer
  • Shooting as much as you can and culling it later
  • Finding editing software
  • Finding equipment to use
  • Planning your content

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When using analytics programmes on your website, which of these do not fall under the category of a metric?

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When using analytics programmes on your website, which of these do not fall under the category of a metric?

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Answer
  • Browser users use to access your site
  • Unique visitors to your site
  • Time users spend on your site
  • Number of pages viewed per visit

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In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

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In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

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Answer
  • Conversion
  • Dimension
  • Access
  • Metric

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