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Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

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Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

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Answer
  • Pay people to link back to your site
  • Write some great content they will find useful
  • Ensure your staff link back to your site
  • Link to them first, regardless of whether they have anything interesting on their site

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When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

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When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

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Answer
  • Alongside them
  • Below them
  • On the next page after them
  • Above them

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Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

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Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

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Answer
  • It will help the ad stand out and encourage people to click it
  • It will guarantee the ad appears at the top of the search results
  • It will increase the amount of users across your entire website
  • It can increase the quality score of your ad

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When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

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When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

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Answer
  • To see personal data about the person who bought from you
  • To understand what is working and what is not
  • To increase your budget to get more traffic
  • To advertise internationally more easily

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Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

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Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

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Answer
  • prevent
  • secure
  • increase the chance of
  • decrease the chance of

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When looking to get noticed locally online, what information should you ensure is on your website as a minimum?

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When looking to get noticed locally online, what information should you ensure is on your website as a minimum?

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Answer
  • Your social media links
  • An interactive map
  • Your physical location details
  • Business registration number

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What are the benefits of using social media when looking to advertise your business locally?

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What are the benefits of using social media when looking to advertise your business locally?

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Answer
  • People trust local businesses on social media
  • You can target ads to a specific local audience
  • You can make video ads promoting the area
  • People use social media more than they use search engines

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Why is social media a great tool for your business to build trust and engagement with your audience?

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Why is social media a great tool for your business to build trust and engagement with your audience?

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Answer
  • You can share offers and discounts exclusively to your following
  • You can share blogs from other businesses to cover more than what you do
  • You can share honest reviews about your product or service
  • You can connect with customers at any time of the day

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When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

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When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

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Answer
  • Paid advertising
  • Pay for followers
  • Follow all of your competitors’ followers
  • Overuse hashtags

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With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

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With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

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Answer
  • Site speed and usability
  • Keywords and metadata
  • Image size and navigation
  • Site speed and visual appearance

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