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Which Of The Following Is A Key Strategy For Distributing Your Video Content?

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Which Of The Following Is A Key Strategy For Distributing Your Video Content?

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Answer
  • Share videos across all of your digital marketing tools
  • Pick one primary place to share your video content
  • Trust word-of-mouth to drive traffic to your videos
  • Send out a postcard to relevant mailing lists

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What Is One Of The Benefits Of Using Templates For Your Email Marketing Campaigns?

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What Is One Of The Benefits Of Using Templates For Your Email Marketing Campaigns?

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Answer
  • You can reuse the same template
  • They are always free
  • You can duplicate the design of your website
  • Templates work better on mobile

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Why Is It Important That You Set Goals When Planning Your Display Ad Campaigns?

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Why Is It Important That You Set Goals When Planning Your Display Ad Campaigns?

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Answer
  • To help determine the best way to collate customer data
  • To help determine the performance and allow for optimisation
  • To help determine where your budget will be spent
  • To help determine the performance of your competition

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What Can You Do To Help Your Videos Appear In Search Results?

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What Can You Do To Help Your Videos Appear In Search Results?

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Answer
  • Make the content really interesting
  • Give detailed descriptions of its content
  • Clearly brand your videos
  • Include calls to action within the videos

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When Using Display Advertising, What Could You Include In An Ad To Achieve The Goal Of Driving More Sales?

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When Using Display Advertising, What Could You Include In An Ad To Achieve The Goal Of Driving More Sales?

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Answer
  • Promotions and special offers
  • Personalised messages
  • Location specific information
  • Product shots and detailed information

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Retargeting Allows You To…

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Retargeting Allows You To…

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Answer
  • Target users, based on the specific actions they take on your site
  • Target people, based on their likes and interests
  • Appear higher within the search results
  • Target people before they come to your website

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Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns?

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Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns?

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Answer
  • The amount of links contained in the email
  • The number of images in your email
  • The opportunity for customers to opt-out
  • The subject line of the email

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How Can You Attract Social Media Users To Share Your Video Content Online?

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How Can You Attract Social Media Users To Share Your Video Content Online?

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Answer
  • Tag them in posts
  • Use hashtags
  • Make them funny
  • Use subtitles

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What Do Website Analytics Allow You To Do?

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What Do Website Analytics Allow You To Do?

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Answer
  • Set up advertising accounts to drive continuous improvement
  • Understand users behaviour and improve the effectiveness of your digital marketing efforts
  • Interact with customers on your website to increase conversion
  • Predict your users next move based on previous data

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Why Should You Avoid Focusing On Collecting As Much Data As Possible?

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Why Should You Avoid Focusing On Collecting As Much Data As Possible?

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Answer
  • Vast quantities of data will take a long time to process
  • Large amounts of data are harder to store online
  • The right information, at the right time, is more valuable
  • Spreadsheets have a limit on the amount of information they can store

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