Google Digital Garage Exam Answers - Page 13 of 15

Which Of The Following Actions Would Be Most Effective For A Business To Take In Order To Help Them Progress Towards Achieving Their Content Marketing Goals?

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Answer

Personalising content to make each customer feel important, taking into account available data about each individual customer.
Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
Refining their content marketing strategy as they go, taking into account available data and metrics

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Posted on January 26, 2019

Mobile Advertising Is A Great Tool For Marketers, But All That Good Work Could Be Undone If Your Website Isn’t What?

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Mobile Advertising Is A Great Tool For Marketers, But All That Good Work Could Be Undone If Your Website Isn’t What?

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Answer

Optimised for different devices
Visually engaging
Full of relevant information
Text heavy

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Posted on January 26, 2019

Digital Marketing Isn’t Just About Selling Your Products Internationally. It Can Be Used To Great Effect For Local Businesses. What Do We Mean By ‘Local Businesses’?

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Digital Marketing Isn’t Just About Selling Your Products Internationally. It Can Be Used To Great Effect For Local Businesses. What Do We Mean By ‘Local Businesses’?

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Answer

A business that operates from a specific geographic location
A business that is within a 5km radius from the customer
A business that has existed within a community for more than 5 years
A business that only provides a service based product

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Posted on January 26, 2019

Which Of The Following Would Be Described As A Good Business Goal To Set For Your Social Media Campaigns?

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Which Of The Following Would Be Described As A Good Business Goal To Set For Your Social Media Campaigns?

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Answer

Increase staff morale
Increase audience engagement
Increase customer satisfaction
Increase overall profit

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Posted on January 26, 2019

There Are Lots Of Social Media Platforms Out There, But What Is A Benefit Of Using Smaller, More Niche Social Media Platforms For Your Business?

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There Are Lots Of Social Media Platforms Out There, But What Is A Benefit Of Using Smaller, More Niche Social Media Platforms For Your Business?

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Answer

People on niche platforms are more likely to engage with you
Your content will be put in front of specific audiences
Your content will be seen by a mix of different people, gaining more views and likes
It enhances your brand to be seen on more specific social media platforms

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Posted on January 26, 2019

When Looking At Your Email Marketing Metrics, Click Through Rate (Or CTR) Highlights Which Of The Following Insights?

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When Looking At Your Email Marketing Metrics, Click Through Rate (Or CTR) Highlights Which Of The Following Insights?

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Answer

% of people that made a purchase after receiving the email
% of people that opened the email out of the total recipients
% of people who clicked on a link in the email out of the total recipients
% of people who were sent the email against the total number of conversions made

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Posted on January 26, 2019