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To Improve Your Website’s SEO Performance, When Should You Consider Updating Your SEO Plan?

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To Improve Your Website’s SEO Performance, When Should You Consider Updating Your SEO Plan?

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Answer
  • When you write a new blog post
  • When you have a sale or promotion
  • When you add a new service or product
  • When you employ new staff

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When Trying To Promote Your Business Locally, What Three Key Bits Of Information Should Be Present In Your Directory Listing?

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When Trying To Promote Your Business Locally, What Three Key Bits Of Information Should Be Present In Your Directory Listing?

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Answer
  • Business name, address, phone number
  • Personal name, business name, postcode
  • Name, PO box, freephone number
  • Business name, CEO, company registration number

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Using Social Media For Business Purposes Can Be Very Different To Running Personal Profiles. If You’re Looking To Attract People To Your Social Network, What Tone Of Voice Should You Consider?

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Using Social Media For Business Purposes Can Be Very Different To Running Personal Profiles. If You’re Looking To Attract People To Your Social Network, What Tone Of Voice Should You Consider?

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Answer
  • Stern & Serious
  • Serious & Honest
  • Fun & Inviting
  • Engaging & Inviting

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When It Comes To Knowing Which Social Media Platforms To Focus Your Efforts On, How Can You Work Out Which One Will Work Best For You?

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When It Comes To Knowing Which Social Media Platforms To Focus Your Efforts On, How Can You Work Out Which One Will Work Best For You?

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Answer
  • Compare follower numbers across platforms
  • Use online analytics tools to measure engagement
  • See what competitor businesses are using
  • Ask friends and family which platforms they use

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Mobile Apps Are A Great Tool To Engage With Customers On The Go. What Is One Of The Major Benefits Of A Mobile App Over A Website?

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Mobile Apps Are A Great Tool To Engage With Customers On The Go. What Is One Of The Major Benefits Of A Mobile App Over A Website?

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Answer

  • Apps allow you to send push notifications
  • Apps are easy to access on the app store
  • Apps generally work on more mobile devices
  • Apps allow you to collate more data on your customers

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Fill In The Blank: When Search Engines Use Factors Like Geolocation, IP Address And Location Based Search Terms To Produce Geographically Tailored Results, This Is Called _____________.

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Fill In The Blank: When Search Engines Use Factors Like Geolocation, IP Address And Location Based Search Terms To Produce Geographically Tailored Results, This Is Called _____________.?

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Answer
  • Local Search
  • Geo search
  • Mobile search
  • Organic search

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Why Is It Important To Reach Customers On Their Mobiles When Advertising Locally?

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Why Is It Important To Reach Customers On Their Mobiles When Advertising Locally?

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Answer

  • People use their phones while they are on the go
  • Ads are smaller in mobile devices and therefore cheaper
  • People prefer to receive adverts on their mobile
  • Everyone has a mobile phone

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When Designing Mobile Advertising Campaigns, What Is A Best Practice To Identify Which Keywords To Target?

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When Designing Mobile Advertising Campaigns, What Is A Best Practice To Identify Which Keywords To Target?

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Answer
  • Ask your audience what they search for when looking for similar products
  • Use the Google Keyword research tool or Bing Keyword research tool
  • Use a tool to harvest the keywords your competitors are using
  • Use all the usual keywords from your website in your advertising account

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“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?

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“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?

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Answer
  • Writing engaging online copy
  • Keeping the target audience in mind
  • Understanding the user journey
  • Being consistent in your approach to copy

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What Type Of Tool Can Be Used To Monitor And Evaluate Your Social Media Audience’s Actions On Your Website?

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What Type Of Tool Can Be Used To Monitor And Evaluate Your Social Media Audience’s Actions On Your Website?

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Answer
  • Content scheduling tools
  • Audience profiling tools
  • Social media analytic tools
  • Website analytic tools

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