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When considering whether to have a web presence for your business, which of the following is not a major factor?

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When considering whether to have a web presence for your business, which of the following is not a major factor?

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Answer
  • Technology
  • Cost
  • Scope
  • How long you’ve been in business

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When you’re building a business website, what purpose does a server have?

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When you’re building a business website, what purpose does a server have?

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Answer
  • It manages your website
  • It hosts your website
  • It promotes your website
  • It secures your website

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Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

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Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

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Answer
  • Call the customer when there is an offer they’d enjoy
  • See where their customers are and monitor their shopping behaviours
  • Send them offers when they enter a certain geographical area
  • Add items to their in-app basket that you think they’d like

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What is the term we use to describe how search engines categorise each piece of content?

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What is the term we use to describe how search engines categorise each piece of content?

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Answer
  • Listing
  • Crawling
  • Indexing
  • Ranking

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When Looking To Optimise The Performance Of A Website To Improve Its Search Engine Ranking, Using ‘Long Tail Keyword Terms’ In Your SEO Plan Often Allows You To…

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When Looking To Optimise The Performance Of A Website To Improve Its Search Engine Ranking, Using ‘Long Tail Keyword Terms’ In Your SEO Plan Often Allows You To…

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Answer
  • Outrank lots of larger, more established companies
  • Find more opportunities
  • See more traffic than short tail keywords
  • Perform better on social media

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Which Of The Following Will Be Achieved By Including An Offer In A Search Engine Marketing (SEM) Ad?

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Which Of The Following Will Be Achieved By Including An Offer In A Search Engine Marketing (SEM) Ad?

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Answer
  • It will help the ad stand out and encourage people to click it
  • It will guarantee the ad appears at the top of the search results
  • It will increase the amount of users across your entire website
  • It can increase the quality score of your ad

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Fill The Blank: When Managing SEM Campaigns, The Best Way To Optimise Your Quality Score Is To Improve The _________ Of Your Keywords, Adverts, And Landing Pages.

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Fill The Blank: When Managing SEM Campaigns, The Best Way To Optimise Your Quality Score Is To Improve The _________ Of Your Keywords, Adverts, And Landing Pages.

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Answer
  • relevance
  • conversion
  • clicks
  • importance

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Search Engines See The Content On A Website As Written Code, How Can You Help Search Engines Identify The Images On Your Website?

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Search Engines See The Content On A Website As Written Code, How Can You Help Search Engines Identify The Images On Your Website?

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Answer
  • Place them well within your text
  • Make them eye-catching
  • Put branding on them
  • Give them descriptive names

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When Optimising A Website For Search, What Impact Do Meta And Title Tags Have On The Search Engine?

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When Optimising A Website For Search, What Impact Do Meta And Title Tags Have On The Search Engine?

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Answer
  • They are hidden messages that have no bearing on search engines
  • They are the on-page content that appears on your homepage, telling search engines what you do
  • They are automatically generated and help websites rank within search engines
  • They are embedded messages that help the search engine determine what’s on the page

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What Can You Achieve If You Divide Your Search Engine Marketing Account Into Relevant Campaigns And Ad Groups?

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What Can You Achieve If You Divide Your Search Engine Marketing Account Into Relevant Campaigns And Ad Groups?

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Answer
  • Drive more traffic to your website
  • Target more people in different areas of the world
  • Ensure people see relevant ads that relate to their search query
  • Stop using negative keywords

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