- 35
- 60
- 7
- 14
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Category: Google Analytics Exam Answers
If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
- Google Analytics 4 properties
- Universal Analytics properties
- Google Optimize
- Google Marketing Platform
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When you’ve enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?
- That data will only be available in the Reports and Explore sections
- That data will only be used for audiences in Google Ads
- That data will only be used for measurement purposes
- That data will only be available in the Advertising section
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Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?
- Google Ads
- Firebase SDK
- Website tag
- Google Marketing Platform
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You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?
- A metric
- A dimension
- An event
- A user
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What can you find in the Realtime report?
- Events that took place within the last 60 minutes
- Events that took place within the last 30 minutes
- Events that took place within the last 12 hours
- Events that took place within the last 8 hours
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When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?
- Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
- Audiences in Google Ads can be contacted for customer research
- Audiences in Google Ads can be used to target ad campaigns
- Audiences in Google Ads can be used to see industry benchmarking data
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The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?
- Import event
- Modify event
- Mark event as conversion
- Create event
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If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?
- As views
- As sessions
- As events
- As hits
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You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?
- Goals
- Custom events
- Conversion events
- Recommended events
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