Category: Google Analytics Exam Answers

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How can Google Ads use audiences from Google Analytics when the two are linked?

  • Audiences in Google Ads can be used to see industry benchmarking data
  • Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
  • Audiences in Google Ads can be contacted for customer research
  • Audiences in Google Ads can be used to target ad campaigns

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You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?

  • Name of the video users can watch on your site
  • How many users watched the video on your site
  • How many users opened the page containing the video on your site
  • The language preference of users watching the video on your site

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If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

  • You create an audience of users who are likely to purchase in the next seven days
  • You create an audience of users who made a purchase in the last 30 days
  • You create an audience of users who added items to their purchase wishlist
  • You create an audience of users who started checking out but didn’t complete the purchase

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Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?

  • Only Analytics 360 properties in GA4 or Universal Analytics
  • Standard or Analytics 360 properties using GA4
  • Standard or Analytics 360 properties using Universal Analytics
  • Only Standard properties in GA4 or Universal Analytics

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