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How do Google Analytics 4 properties differ from Universal Analytics properties?

  • Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
  • Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
  • Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
  • Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.

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What can Google Ads do with audiences from Google Analytics when these two services are linked?

  • Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
  • Audiences in Google Ads can be contacted for customer research
  • Audiences in Google Ads can be used to see industry benchmarking data
  • Audiences in Google Ads can be used to target ad campaigns

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Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

  • Mark event as conversion
  • Modify event
  • Create event
  • Import event

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When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

  • Google Ads can use these conversions to optimize your bids for ad placements
  • Google Ads can use these conversions to adjust and optimize your ad copy
  • Google Ads can use these conversions to see industry benchmarking data
  • Google Ads can use these conversions to generate new keyword ideas

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