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How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

  • It’s better because the correct bid can often be a hard-to-reach static target.
  • It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
  • It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
  • It’s better because the failure to bid efficiently cane make you miss valuable conversions.

The correct answer is:

  • It’s better because the failure to bid efficiently cane make you miss valuable conversions.
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In which way can marketers predict the impact of applying recommendations on their optimization score?

  • Google AI is used to forecast how conversions will be increased as a result of recommendations.
  • Trusted, third-party tools are leveraged to analyze and optimize campaigns.
  • Every recommendation shows how it affects optimization score as a percentage.
  • The settings of comparable campaigns are cross-referenced with higher optimization scores.

The correct answer is:

  • Every recommendation shows how it affects optimization score as a percentage.
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What are three benefits of opting-in to automatically apply recommendations? Select 3 Correct Responses

  • You’ll be opting into Smart Bidding automatically.
  • You’re regularly implementing best practices to your Google Ads accounts.
  • You’ll see improved campaign performance
  • You’ll be automatically implementing responsive search ads.
  • You can opt in without increasing your budget

The correct answer is:

  • You’re regularly implementing best practices to your Google Ads accounts.
  • You’ll see improved campaign performance
  • You can opt in without increasing your budget
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What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

  • The appropriate bid can often be a static target that’s challenging to reach.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.
  • If you don’t bid efficiently, you could miss valuable conversions.
  • User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

The correct answer is:

  • If you don’t bid efficiently, you could miss valuable conversions.
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Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

  • To allow the Google Ads system to anticipate what content is present on the landing page
  • To match an appropriate landing page with the search term that triggered the ad
  • To give users an idea of the content they’ll see upon clicking the ad
  • To give users more options over which landing page they want to navigate to

The correct answer is:

  • To give users an idea of the content they’ll see upon clicking the ad.
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You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses

  • Changing the ad’s call-to-action statement.
  • Posting transparency statements on the website.
  • Selecting only relevant languages in campaign setup.
  • Selecting distinct geographic areas.
  • Rewriting the landing page for clarity.

The correct answer is:

  • Selecting only relevant languages in campaign setup.
  • Selecting distinct geographic areas.
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Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

  • His bid for the ad is too low.
  • He has too much information listed in his ad assets.
  • He hasn’t supplied a link for the ad.
  • Users may be misspelling his keywords.

The correct answer is:

  • His bid for the ad is too low.