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Which two asset types may also be served as automated assets at the account level? Select 2 Correct Responses

  • Dynamic sitelinks can also be served as account-level automated assets.
  • Call assets can also be served as account-level automated assets.
  • Dynamic callouts can also be served as account-level automated assets.
  • Promotional callouts can also be served as account-level automated assets.

The correct answer is:

  • Dynamic sitelinks can also be served as account-level automated assets.
  • Dynamic callouts can also be served as account-level automated assets.
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With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

  • With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
  • With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
  • With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
  • With Google AI, marketers no longer need to invest in high-quality image assets.

The correct answer is:

  • With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
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How should marketers use AI-powered Search ads to accomplish their business goals?

  • Use exact match keywords to help AI-powered Search reach specific audiences.
  • Reduce and reinvest paid search budgets in high-quality image assets.
  • Leverage broad match, Smart Bidding, and Responsive Search Ads together.
  • Rely on manual bidding for queries marketers anticipate delivering the most value.

The correct answer is:

  • Leverage broad match, Smart Bidding, and Responsive Search Ads together.
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What is value-based bidding?

  • It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.
  • It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
  • It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
  • It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.

The correct answer is:

  • It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
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Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct Responses

  • Reviewing and applying individual recommendations within each of the categories
  • Opting in to apply particular recommendations automatically
  • Reviewing and applying individual recommendations in your Keyword report
  • Using “Apply all” to implement every recommendation with one click
  • Reviewing recommendations and making adjustments under campaign settings

The correct answer is:

  • Reviewing and applying individual recommendations within each of the categories
  • Opting in to apply particular recommendations automatically
  • Using “Apply all” to implement every recommendation with one click
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Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct Responses

  • Dynamic callouts can be served in this way.
  • Promotional callouts can be served in this way.
  • Call assets can be served in this way.
  • Dynamic sitelinks can be served in this way.

The correct answer is:

  • Dynamic callouts can be served in this way.
  • Promotional callouts can be served in this way.
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Which of the following are three benefits of opting-in for the automatic applying of recommendations? Select 3 Correct Responses

  • You’ll see better campaign performance
  • You’ll be implementing best practices routinely to your Google Ads accounts.
  • You’ll be implementing responsive search ads automatically
  • You’ll be able to opt in without a budget increase
  • You’ll be automatically opting into Smart Bidding.

The correct answer is:

  • You’ll see better campaign performance
  • You’ll be implementing best practices routinely to your Google Ads accounts.
  • You’ll be able to opt in without a budget increase
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Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together? Select 2 Correct Responses

  • They are able to save time and reinvest in the priorities they value most.
  • They reach the right user at the right price with ads that are relevant.
  • They automatically create headlines based on content on their organization’s web site.
  • They no longer need to optimize their Search campaigns.

The correct answer is:

  • They are able to save time and reinvest in the priorities they value most.
  • They reach the right user at the right price with ads that are relevant.