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Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach? Select 2 Correct Responses

  • Expanded text ads can help marketers drive incremental reach.
  • Dynamic Search Ads can help marketers drive incremental reach.
  • Performance Max can help marketers drive incremental reach.
  • Responsive search ads can help marketers drive incremental reach.

The correct answer is:

  • Dynamic Search Ads can help marketers drive incremental reach.
  • Performance Max can help marketers drive incremental reach.
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You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select 3 Correct Responses

  • Sets the appropriate bid for each and every auction
  • Saves time and marketing resources
  • Sets manual bids for specific times of the day
  • Minimum and maximum bid values are determined by the daily budget
  • Integrates a large variety of signals to evaluate user intent

The correct answer is:

  • Sets the appropriate bid for each and every auction
  • Saves time and marketing resources
  • Integrates a large variety of signals to evaluate user intent
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Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

  • Bidding strategy affects ad quality at auction time.
  • Expected clickthrough rate affects ad quality at auction time.
  • Ad Rank affects ad quality at auction time.
  • Ad relevance affects ad quality at auction time.
  • Ad landing page experience affects ad quality at auction time.

The correct answer is:

  • Expected clickthrough rate affects ad quality at auction time.
  • Ad relevance affects ad quality at auction time.
  • Ad landing page experience affects ad quality at auction time.
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What are three efficient ways for marketers to apply recommendations that impact optimization score? Select 3 Correct Responses

  • Review and apply individual recommendations within each of the categories.
  • Review recommendations and make adjustments under campaign settings.
  • Review and apply individual recommendations in your Keyword report.
  • Opt in to apply certain recommendations automatically.
  • Use “Apply all” to implement every recommendation with one click.

The correct answer is:

  • Review and apply individual recommendations within each of the categories.
  • Opt in to apply certain recommendations automatically.
  • Use “Apply all” to implement every recommendation with one click.
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What are two benefits of using broad match, Smart Bidding, and responsive search ads together? Select 2 Correct Responses

  • They help advertisers reach the right user, at the right price, with relevant ads.
  • They remove the need for marketers to optimize Search campaigns.
  • They automatically generate headlines based on advertisers’ websites.
  • They help save time so marketers can reinvest in their most important priorities.

The correct answer is:

  • They help advertisers reach the right user, at the right price, with relevant ads.
  • They help save time so marketers can reinvest in their most important priorities.
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How many responsive search ads does Google Ads permit?

  • Google Ads permits six enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
  • Google Ads permits unlimited enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
  • Google Ads permits three enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
  • Google Ads permits five enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.

The correct answer is:

  • Google Ads permits three enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1.
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What are two ways optimization score can help marketers succeed? Select 2 Correct Responses

  • Determines which campaigns to prioritize for improvements.
  • Documents campaign budget for marketing teams.
  • Speeds up implementation for enhancements to campaigns.
  • Uses Google AI to plan campaigns without the need for input.

The correct answer is:

  • Determines which campaigns to prioritize for improvements.
  • Speeds up implementation for enhancements to campaigns.