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Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? Select 2 Correct Responses

  • By setting campaign start/end dates.
  • By choosing “leads” as the campaign goal.
  • By creating a new ad group for the sale.
  • By targeting specific device operating systems.
  • By adding coupon alerts to people nearby the store.

The correct answer is:

  • By setting campaign start/end dates.
  • By creating a new ad group for the sale.
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What’s one way Google AI helps marketers connect with potential customers?

  • Google AI understands nuance in human language and connects marketers with people searching for what they offer.
  • Google AI defines business goals for marketers based on their offline conversion data.
  • Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.
  • Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.

The correct answer is:

  • Google AI understands nuance in human language and connects marketers with people searching for what they offer.
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Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

  • You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
  • You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
  • You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
  • You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.

The correct answer is:

  • You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
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A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

  • Search ads can appear within organic search results.
  • Search ads can include videos of relevant products.
  • Search ads can automatically send follow-up information to potential customers.
  • Search ads can appear on relevant searches by potential customers.

The correct answer is:

  • Search ads can appear on relevant searches by potential customers.
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Of the different things users want to get out of their search queries, what two things do assets provide? Select 2 Correct Responses

  • Assets provide product and service comparisons.
  • Assets provide information that’s relevant.
  • Assets provide attractive imagery.
  • Assets provide information based on their moment.

The correct answer is:

  • Assets provide information that’s relevant.
  • Assets provide information based on their moment.
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You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

  • Adding more negative keywords.
  • Improving the navigation of the landing page.
  • Highlighting product uniqueness.
  • Focusing on connecting to a wider audience.

The correct answer is:

  • Adding more negative keywords.
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Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

  • Make use of the expanded daily update frequency
  • Stay focused on certain keywords
  • Receive information on general trends
  • Apply recommendations across multiple layers of his advertising strategy

Or

  • Receive daily updates on average position
  • Receive tailor-made auction insights
  • Easily prioritize across the different optimization opportunities
  • Receive information on general trends
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Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

  • Promote videos that speak to the business mission.
  • Increase email list sign-ups from potential customers.
  • Have more people view his website.
  • Encourage customers to purchase electric cars.

The correct answer is:

  • Increase email list sign-ups from potential customers.