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How can marketers predict the impact of applying recommendations on their optimization score?

  • Each recommendation shows its impact on the optimization score as a percentage.
  • Use Google AI to forecast the increase in conversions as a result of recommendations.
  • Leverage trusted, third-party tools to analyze and optimize their campaigns.
  • Cross reference the settings of comparable campaigns with higher optimization scores.

The correct answer is:

  • Each recommendation shows its impact on the optimization score as a percentage.
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Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

  • Search
  • Video
  • Shopping
  • Display
  • Discovery

The correct answer is:

  • Search
  • Discovery
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How many responsive search ads does Google Ads allow?

  • Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
  • Google Ads allows five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
  • Google Ads allows six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
  • Google Ads allows unlimited enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

The correct answer is:

  • Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1.
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What’s a benefit of using Smart Bidding with broad match?

  • Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
  • Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
  • Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
  • Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time

The correct answer is:

  • Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time.
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How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

  • Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
  • Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
  • Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
  • Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.

The correct answer is:

  • Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real-time.
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How can Google AI help marketers reach potential customers?

  • By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.
  • By equipping responsive search ads to offer recommendations for optimizing marketers’ websites
  • By defining business goals for marketers based on their offline conversion data
  • By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings

The correct answer is:

  • By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings.