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What’s a benefit of importing Google Analytics conversions to Google Ads?
The ability to provide Google Ads access to data that…
Category Google Ads Measurement Exam Answer
Read MoreWhat’s a benefit of importing Google Analytics conversions to Google Ads?
A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
Enhanced conversions for web uses Google Analytics to unlock more…
After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
It would be calculated by dividing the total conversion value…
A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
An action that’s done in-store only and doesn’t require the…
What’s an example of a campaign that fell short of its target goal?
An email remarketing campaign with an expected lift in brand…
You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
You’d say that Google Ads reports conversions against the date/time…
When ad campaigns are optimized by Google’s AI, what does that mean?
It means they use AI and machine learning technology to…
You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
• The conversion would be attributed to each keyword equally,…
If you want to know how well your Google Ads account will perform, what estimate should you use?
You should use optimization score. You should use recommendation score.…
A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
They’d choose exact match. They’d choose negative match. They’d choose…