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In terms of advertising, what’s attribution?
Determining the cost of each asset used in a marketing…
Category Google Ads Measurement Exam Answer
Read MoreIn terms of advertising, what’s attribution?
What’s the definition of a tag, as it pertains to digital advertising?
A tag is a large snippet of code that’s placed…
Why might there be a difference in the conversion date between Google Ads and Google Analytics?
There might be a difference because Google Analytics can’t attribute…
Which of the following describes the criteria for store visits conversion tracking?
Store visits conversion tracking is available for all business types,…
What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
Broad match Phrase match Negative match Exact match
To describe Google Tag Manager, what two capabilities would you choose? Choose two.
You’d say it can only be used to deploy and…
If you need to pick the two types of optimization, which ones would you choose? Choose two.
Targeting optimization Channel optimization Bidding optimization Media mix optimization
Advertisers can benefit from the power of Google’s AI in what way?
Google’s AI replaces the need for analytics solutions. Google’s AI…
Why might you want to import Google Analytics conversions to Google Ads?
To provide Google Ads access to data that helps optimize…
Enhanced conversions for leads can be described in which way?
It requires Google Click Identifier (GCLID) storage. It uses uses…