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If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?
You’d describe it as a tag snippet for Google Shopping…
Category Google Ads Measurement Exam Answer
Read MoreIf you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?
Which of the following is the first step in setting up conversion tracking?
Modify the tag for your website or app after requesting…
You’re an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?
Marketing mix models evaluate a customer’s long-term marketing value to…
What platform uses event-based data instead of session-based data?
Google Ads Conversion Tracking Universal Analytics Google Analytics Classic Google…
To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use…
After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
One that’s done in-store only and doesn’t require the customer…
A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
They should use conversion lift. They should use Smart Bidding.…
How would you describe a campaign that fell short of its target goal?
As a video campaign that had an expected brand favorability…
A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
They can sort the data by time and remove duplicate…
How would you describe the process by which data-driven attribution works?
• Data-driven attribution credits on an arbitrary basis and may…