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How would you describe the target ROAS bidding strategy?
It determines that if a user’s search is likely to…
Category Google Ads Measurement Exam Answer
Read MoreHow would you describe the target ROAS bidding strategy?
Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
Reach Engagement rate Frequency Impression
In what way do view-through conversions get counted?
They get counted as conversions that are recorded when users…
Enhanced conversions for web can benefit a marketing strategist in what way?
By using third-party data to improve the accuracy of your…
For what reason might an advertiser opt to use enhanced conversions for leads?
Because enhanced conversions for leads can improve the measurement of…
A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
It might look at ad auctions, then raise a max…
A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
Turn off the ads to stop traffic. Reduce campaign budgets.…
How should marketers evaluate their campaigns?
Use lifetime value analysis to examine the impact to brand…
In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.
It can help maximize your budget by improving bidding and…
A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
The attribution report The conversions report The campaigns report The…