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How does the Maximize Conversions bidding strategy work?
It uses machine learning to capture as many conversions as…
Category Google Ads Measurement Exam Answer
Read MoreHow does the Maximize Conversions bidding strategy work?
A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
Changes to ads Changes to default browser Changes in competition…
You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?
It creates the Google Click Identifier tag (GCLID). It troubleshoots…
Which of the following describes the number of times a unique user will see an ad over a given time period?
Reach Frequency Impression Engagement rate
Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
Google Analytics can’t attribute conversions to a date for an…
What do marketing mix models show advertisers?
They’re a way to determine the impact of a specific…
How are incrementality experiments different from A/B experiments?
They typically require a smaller sample size and less sophisticated…
After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions.
How can you remove those duplicate conversions from the conversion…
If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
It’s probably due to the fact that Google Ads reports…
If a campaign falls short of its target goal, how might it be described?
It might be described as an email remarketing campaign with…