Category Google Ads Apps Exam Answers

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A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

Set the campaign’s daily budget as planned initially, then fluctuate…

Read MoreA large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Google offers more segmentation information for VTCs than all other…

Read MoreFelix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

During the entirety of the ad. At the beginning of…

Read MoreKyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)

Average cost per in-app action. Number of installs. Number of best assets.…

Read MoreCampaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)