Which of the following incorporates best practices in email design?

• Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.
• Ensure that the copy, brand voice, colors, and graphics of a linked landing page are distinctively different from the email.
• Ensure the copy, brand voice, colors, and graphics of an email have low color contrast.
• Ensure there is no white space, so contacts understand how important this messaging is.

The correct answer is:

• Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.