Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?
Google offers more segmentation information for VTCs than all other networks.
The VTC metric used by Google is different from most other networks.
Google has a VTC industry benchmark to compare against similar businesses.
He’ll receive consistent measurement across his marketing landscape.
