- Tactics are what you use to define your overarching brand E.g. crafting a mission statement.
- Tactics are what you use to engage your audience and complete brand objectives. E.g. running a contest
- Tactics are individual targets your team needs to reach to increase key metrics. E.g. gain X number of followers
- Tactics are what you report on, to help determine campaign E.g. to support budget requests
The correct answer is:
- Tactics are what you use to engage your audience and complete brand objectives. E.g. running a contest.
