Category Display & Video 360 Exam Answer

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You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?

See if the line item has multiple targeting assigned. Contact…

Read MoreYou launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?

Your company is launching a new meditation app. They want to work directly with a specific media outlet and guarantee a fixed number of impressions within the wellness section of the publisher’s site. Which deal type should you use?

Preferred deal Private auction deal Programmatic Guaranteed deal Open auction…

Read MoreYour company is launching a new meditation app. They want to work directly with a specific media outlet and guarantee a fixed number of impressions within the wellness section of the publisher’s site. Which deal type should you use?

Your client wants to promote a new line of high-end watches with interchangeable faux-leather watch straps. Their ad should be shown to those looking to purchase this type of watch. Which audience type should you use in Display & Video 360?

Target audience Custom affinity audience Activity-based audience Custom intent audience

Read MoreYour client wants to promote a new line of high-end watches with interchangeable faux-leather watch straps. Their ad should be shown to those looking to purchase this type of watch. Which audience type should you use in Display & Video 360?