Category: Display & Video 360 Exam Answer

Download Display & Video 360 Certification Exam Answers

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You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but are getting an error. Which setting will cause an error?

  • An SDF for modifying inventory sources.
  • An SDF with rows for both editing and removing line items.
  • A single SDF with both line item and insertion order rows.
  • An SDF with 100 line items in a single file.
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In which scenario should a marketer use inventory packages?

  • A client in the travel insurance business wants to create a custom ad unit to put on the homepage of a few top travel websites.
  • A client in the music industry wants their new album to reach as many listeners as possible while maintaining an efficient CPM.
  • A client in the trucking business wants to have an ad deal with a publisher and the flexibility to cancel the deal if weather conditions impact their business.
  • A client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.
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Your coworker is starting a Programmatic Guaranteed deal for a client, but is having trouble adding the campaign activity audience to the campaign. They need to include YouTube video ads and the campaign activity audience list. What might be creating this issue?

  • Third-party exchange inventory can’t be applied across campaign activity audiences.
  • YouTube campaigns can’t be applied to campaign activity audiences.
  • Programmatic Guaranteed deals can’t be used with campaign activity audiences.
  • Video ads can’t be applied to campaign activity audiences.
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What’s a good use case for inventory packages?

  • A film studio wants to reach as many potential viewers as possible with their new movie release. They also want to maintain an efficient CPM.
  • An online jewelry retailer wants to promote their holiday-themed pieces in December. They want to enter into a deal with a publisher with an option to back out if weather conditions impact their ability to ship on time.
  • A national coffee roastery launches a new medium roast that they believe will become very popular. They created a custom ad unit for placement on the homepage of a few top coffee blogs in their region.
  • A cosmetic brand is launching a new line of bronzers for the upcoming summer. They want to execute non-guaranteed inventory with multiple beauty publishers
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The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?

  • Make sure incoming bid requests are checked.
  • Make sure your deal complies with publishers.
  • Make sure the line item for potential targeting issues is checked.
  • Make sure potential reach issues are checked.