Category Display & Video 360 Exam Answer

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You’re evaluating the success of a holiday promotion for your latest campaign. You want to assign attribution credit across various touchpoints, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. What attribution model should you use?

Last interaction model Position-based model First interaction model Time decay…

Read MoreYou’re evaluating the success of a holiday promotion for your latest campaign. You want to assign attribution credit across various touchpoints, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. What attribution model should you use?

In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want this audience seeing the ad more than twice per month. How should you set up frequency management?

Within their campaign settings Within their line item settings Within…

Read MoreIn Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want this audience seeing the ad more than twice per month. How should you set up frequency management?

Your company is running an activewear campaign that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You noticed in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

It allows you to decrease your campaign unique reach. It…

Read MoreYour company is running an activewear campaign that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You noticed in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

A marketer created a line item in Display & Video 360 for a mobile web campaign accidentally targeted mobile in-app. To correct this, the marketer removed the mobile in-app targeting at the insertion order level. Why would the campaign continue to target mobile in-app?

Modifying targeting once line items are assigned to a campaign…

Read MoreA marketer created a line item in Display & Video 360 for a mobile web campaign accidentally targeted mobile in-app. To correct this, the marketer removed the mobile in-app targeting at the insertion order level. Why would the campaign continue to target mobile in-app?

You’ve just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360 you see that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

Check that your deal complies with publishers. Check for potential…

Read MoreYou’ve just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360 you see that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audience should you use to make sure the ad is shown to people looking to purchase this type of bike?

Custom intent audience Custom affinity audience Target audience Activity-based audience

Read MoreYour client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audience should you use to make sure the ad is shown to people looking to purchase this type of bike?

You work with a clothing brand that’s launching a new parka collection. You want to see which winter sport publishers have space on their websites available for purchase. Which Display & Video 360 module should you use to find this information?

Insights module Inventory module Creatives module Campaign module

Read MoreYou work with a clothing brand that’s launching a new parka collection. You want to see which winter sport publishers have space on their websites available for purchase. Which Display & Video 360 module should you use to find this information?