- Last interaction model
- Position-based model
- First interaction model
- Time decay model
Category: Display & Video 360 Exam Answer
In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want this audience seeing the ad more than twice per month. How should you set up frequency management?
- Within their campaign settings
- Within their line item settings
- Within the specific audience settings
- Within their insertion order settings
Your company is running an activewear campaign that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You noticed in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
- It allows you to decrease your campaign unique reach.
- It allows you to reinvest your budget to reach new users.
- It allows you to decrease impressions in certain regions.
- It allows you to increase ad exposure to the same users.
A marketer created a line item in Display & Video 360 for a mobile web campaign accidentally targeted mobile in-app. To correct this, the marketer removed the mobile in-app targeting at the insertion order level. Why would the campaign continue to target mobile in-app?
- Modifying targeting once line items are assigned to a campaign can’t be done.
- Modifying insertion order targeting at the line item level can’t be done.
- Modifying targeting for mobile in-app inventory can’t be done.
- Modifying existing line item targeting at the insertion order level can’t be done.
You’ve just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360 you see that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?
- Check that your deal complies with publishers.
- Check for potential reach issues.
- Check for incoming bid requests.
- Check the line item for potential targeting issues.
Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audience should you use to make sure the ad is shown to people looking to purchase this type of bike?
- Custom intent audience
- Custom affinity audience
- Target audience
- Activity-based audience
To promote an upcoming product launch, a marketer creates multiple native video ads. Which Display & Video 360 line item should be used?
- YouTube & partners
- Mobile app install
- Display
- Video
You work with a clothing brand that’s launching a new parka collection. You want to see which winter sport publishers have space on their websites available for purchase. Which Display & Video 360 module should you use to find this information?
- Insights module
- Inventory module
- Creatives module
- Campaign module
You’re working on a non-guaranteed deal, and your colleague recommends bidding 20% higher than the floor price. In which situation would you consider doing this?
- Forecasting impression levels for a new campaign next month.
- Choosing the most relevant inventory for your campaign while negotiating a deal.
- Uploading a single creative to multiple line items in a campaign.
- Seeing which insertion order is under-pacing in a campaign.
Display & Video 360’s Intelligence Panel would be useful for which use case?
- Forecasting impression levels for a new campaign next month.
- Choosing the most relevant inventory for your campaign while negotiating a deal.
- Uploading a single creative to multiple line items in a campaign.
- Seeing which insertion order is under-pacing in a campaign.
