Category Display & Video 360 Exam Answer

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Your company launched a Programmatic Guaranteed deal for a specialty foods business last week. You notice while reviewing impressions that it underdelivered. What’s the first step to take to figure out what happened?

Use the deal troubleshooter. Review the campaign-level targeting. Contact the…

Read MoreYour company launched a Programmatic Guaranteed deal for a specialty foods business last week. You notice while reviewing impressions that it underdelivered. What’s the first step to take to figure out what happened?

Your client developed new audio ads for their department store, and you recently launched a Programmatic Guarantee deal to support these ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360, and unfortunately didn’t see any significant results. What’s the reason for this?

Brand Lift measurement isn’t supported by Display & Video 360.…

Read MoreYour client developed new audio ads for their department store, and you recently launched a Programmatic Guarantee deal to support these ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360, and unfortunately didn’t see any significant results. What’s the reason for this?

A national car dealer is willing to pay extra to advertise their end-of-year sale on some national ratio stations’ homepages. They also want the option to stop the deal at their discretion. Which type of deal should they have with this publisher?

Open Auction Deal or Programmatic Guaranteed Deal Programmatic Guaranteed Deal…

Read MoreA national car dealer is willing to pay extra to advertise their end-of-year sale on some national ratio stations’ homepages. They also want the option to stop the deal at their discretion. Which type of deal should they have with this publisher?

A soft drink company is rolling out several new flavors for the holidays and has created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two not performing as well. They want to use display creative optimization, but aren’t sure which type will work best for them. What should you recommend?

Use optimize for clicks Use optimize for conversions Use optimize…

Read MoreA soft drink company is rolling out several new flavors for the holidays and has created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two not performing as well. They want to use display creative optimization, but aren’t sure which type will work best for them. What should you recommend?