- Use the deal troubleshooter.
- Review the campaign-level targeting.
- Contact the publisher.
- See if the line item has multiple targeting assigned.
Category: Display & Video 360 Exam Answer
Your client developed new audio ads for their department store, and you recently launched a Programmatic Guarantee deal to support these ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360, and unfortunately didn’t see any significant results. What’s the reason for this?
- Brand Lift measurement isn’t supported by Display & Video 360.
- Programmatic Guaranteed deals can’t measure Brand Lift.
- The report won’t appear for several days in Display and Video 360.
- Audio ads can’t measure Brand Lift.
Which statement about mobile in-app and mobile web inventory is correct?
- There are no creative dimensions that work for both mobile web and mobile in-app inventory.
- app-ads.txt is used to protect publishers and advertisers from both misrepresented mobile in-app and mobile web inventory.
- You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
- App collections are available for both mobile web and mobile in-app inventory.
A national car dealer is willing to pay extra to advertise their end-of-year sale on some national ratio stations’ homepages. They also want the option to stop the deal at their discretion. Which type of deal should they have with this publisher?
- Open Auction Deal or Programmatic Guaranteed Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Open Auction Deal or Private Auction Deal
- Private Auction Deal or Preferred Deal
A department store wants to enhance their campaign for shoppers who spend the most money and have the best transaction return on ad spend. What bidding strategy should they use?
- Custom bidding
- Maximize conversions
- Maximize clicks
- Active view
Which statement accurately summarizes the options you have for customizing your attribution models?
- Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model.
- Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
- Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
- Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.
A soft drink company is rolling out several new flavors for the holidays and has created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two not performing as well. They want to use display creative optimization, but aren’t sure which type will work best for them. What should you recommend?
- Use optimize for clicks
- Use optimize for conversions
- Use optimize for creative rotation
- Use optimize for time spent on screen
Which party is responsible for launching deal negotiations for exchanges integrated with deal sync?
- The advertiser is responsible.
- The publisher and advertiser are responsible.
- The Display & Video 360 representative is responsible.
- The publisher is responsible.
You’re a marketer who recently launched a new campaign and are curious about how many mobile views your ad has received to date. Which Display & Video 360 module will provide the information you need?
- Campaigns
- Insights
- Creatives
- Inventory
You’re working with a new tea company and want to quickly check impression levels for their latest campaign. What type of report can you create in the moment?
- Offline report
- Instant report
- Basic report
- Keyword report
