- Select custom bidding
- Select Active View
- Select Maximize clicks
- Select Maximize conversions
- Google audiences
- Similar audiences
- Frequency-cap audiences
- Campaign-activity audiences
- You’re running a campaign and want to upload a single creative to multiple line items.
- You’re looking to forecast impression levels for a new campaign coming next month.
- You’re running a campaign and want to see which insertion order is under-pacing.
- You’re negotiating a deal and want to choose the most relevant inventory for your campaign.
- Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
- You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.
- You can only enable viewable view-through conversions (VTCs) on a Last Interaction attribution model.
- You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.
- Third-party audiences, affinity audiences, and in-market audiences
- Third-party audiences, first-party audiences, and in-market audiences
- First-party audiences, affinity audiences, and third-party audiences
- First-party audiences, affinity audiences, and in-market audiences
- When you’re paying in different currencies for a global ad campaign.
- When you want to apply frequency management to your deal.
- When you’re working across multiple publishers within a deal.
- When you want to guarantee a fixed number of impressions.
- Within the specific audience settings
- Within their insertion order settings
- Within their line item settings
- Within their campaign settings
- Any Floodlight tag
- Global site tag
- Sales tag
- Counter tag
- You can’t modify insertion order targeting at the line item level.
- You can’t modify targeting for mobile in-app inventory.
- You can’t modify targeting once the campaign has line items assigned.
- You can’t modify existing line item targeting at the insertion order level.
